Our client base has expanded into several new areas and our technology is now helping a more diverse range of customers. As our products and services have evolved, it presented us with the opportunity to re-examine our brand so existing and potential clients are aware of and identify with what we do, why we do it and how our software will benefit them.
Our last identity review was in 2017, and while four years might feel insignificant in the lifespan of a brand, financial services have drastically progressed during this time – not only in terms of regulation, but also service delivery and customer experience – especially during the last 12 months.
We quickly adapted our technology to assist clients manage their customers who have been financially affected by the pandemic. Subsequently, we found ourselves approaching a pivotal moment in our growth and decided to diversify what we offer even further.
Our new brand incorporates an updated website, collateral, tone of voice review, a suite of logos to reflect the individual services, all represented by a fresh, contemporary design which pulls everything together visually.
The website provides clarity on our key propositions, along with case studies, videos and information about our expert team – plus the history of how Paylink has evolved since starting as an in-house IT provider for the Totemic Group.
The new-look brand is more than skin-deep though, as it represents the overall redefinition of our proposition, which has been the driving force behind the change.
The core logo was re-imagined to support the company’s diversification of services, and represents our updated proposition perfectly. The new look symbolises Paylink’s growth, success and reputation of being one of the UK’s top fintech providers.
Paylink Collections has been developed to allow collections teams to understand customers’ affordability and set them up on the most suitable repayment plans – or refer them for free debt advice. Understanding customers’ affordability — including their incomings, outgoings and debts — is the fundamental first step in being able to assist those who are in financial difficulty. Paylink Collections does this in a simple, quick and much more accurate way.
Using our secure and scalable Cash Management Platform, Paylink Banking helps businesses to manage transaction processing and distribution in a simple and compliant way.
Paylink Lending derived from our signature, I&E platform, Embark, has been developed and enhanced to include a host of new features. It provides brokers and lenders with a seamless digital journey to allow them to complete accurate affordability and credit risk assessments for customers who are seeking a mortgage, loan or an increase to an existing credit facility.