Paylink Shortlisted for Credit Connect Business Partnership of the Year Award

We are thrilled to announce that Paylink has been shortlisted for the prestigious Credit Connect Business Partnership of the Year Award. This recognition comes as a result of our successful collaboration with PayPlan, powered by our innovative Income & Expenditure (I&E) tool, Embark. Together, we are helping consumers better manage their financial challenges, providing them with greater clarity and personalised support.

Embark: Simplifying Financial Management

Our I&E tool, Embark, simplifies the complex process of income and expenditure calculations, ensuring that consumers receive the most accurate financial information and tailored advice possible. Embark’s intuitive design and powerful functionality are central to the success of our partnership with PayPlan, driving meaningful results for both consumers and creditors.

Key Achievements:

• • 4,000+ Referrals: In 2024, Embark facilitated over 4,000 consumer referrals to PayPlan for expert debt advice.

• • 84% Engagement Rate: 84% of Eon Next customers submitted digital payment proposals via Embark, helping them manage their finances with ease.

• • Cost Savings for Virgin Money: Our partnership with Virgin Media led to significant six-figure cost savings, further proving the value of innovative financial solutions.

• • Increased Conversions for Zopa: Zopa saw a 29-minute reduction in I&E form completion time, boosting conversion rates from 53% to 81%.

These results showcase the substantial impact of our collaborative approach, not only improving outcomes for consumers but also delivering tangible benefits for our clients.

A Future of Innovation and Collaboration

At Paylink, we’re incredibly proud of the recognition we’ve received as part of this partnership. The Credit Connect Business Partnership of the Year Award nomination underscores the strength of collaboration and the power of technology to transform financial services. We are excited about the future and remain committed to developing solutions that make a meaningful difference in the lives of consumers and businesses alike.

We look forward to continuing our work with PayPlan, as well as expanding the reach and effectiveness of Embark. This is just the beginning, and we are eager to build on this momentum to drive innovation and positive outcomes in the financial sector.

Stay tuned for more exciting updates as we continue our journey to revolutionise financial support and empower consumers.